His filmmaking journey began with a project that exemplified the perfect blend of art and commerce: a collaborative movie issue between Harper's Bazaar Thailand and Omega Watch, culminating in his first fashion film, "The Moment." This success paved the way for him to direct commercials for prominent brands like Panpuri and Charles & Keith. His passion lies in creating visually stunning narratives that bridge the gap between artistic expression and brand objectives. This dedication to this balance is evident in the CLIO Bronze Award he received for the 2020 commercial "Wacoal Go Girl." An unwavering commitment to pushing boundaries fuels his desire to explore new creative avenues and bring innovative storytelling to life.